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Are you really going to market?

Published on September 14, 2011 By R R Dasgupta

Ask anybody – from the just out of b-school wannabe marketing strategist to “seasoned” pros on the job. Everybody can tell you about the know-how on Go-To-Market Strategy. Very few however know what it takes to execute them. Let me talk about what I am slightly familiar with. Technology Product and service companies. Many of [...]

Missing the Product Gravy Train

Published on September 12, 2010 By rrdasgupta

The Sunrise industry of India In a report published by NASSCOM in August 2008 (along with Zinnov Consulting) titled NASSCOM-ZINNOV INDIA SOFTWARE PRODUCT BUSINESS STUDY it identified that Indian software product businesses have an addressable market opportunity of USD 290 to 315 billion. Recently, while announcing the EMERGE50 winners NASSCOM admits “the skew towards service [...]