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Are you really going to market?

Published on September 14, 2011 By R R Dasgupta

Ask anybody – from the just out of b-school wannabe marketing strategist to “seasoned” pros on the job. Everybody can tell you about the know-how on Go-To-Market Strategy. Very few however know what it takes to execute them. Let me talk about what I am slightly familiar with. Technology Product and service companies. Many of [...]

The Future of Control

Published on March 7, 2011 By rrdasgupta

Following my post on the future of employment, it seems logical that we talk about the future of control. Starting with the early days of the industrial revolution, the information revolution and the now emerging 2.0 revolution one system that is being seriously torn apart is the system of control. In a world full of [...]

Missing the Product Gravy Train

Published on September 12, 2010 By rrdasgupta

The Sunrise industry of India In a report published by NASSCOM in August 2008 (along with Zinnov Consulting) titled NASSCOM-ZINNOV INDIA SOFTWARE PRODUCT BUSINESS STUDY it identified that Indian software product businesses have an addressable market opportunity of USD 290 to 315 billion. Recently, while announcing the EMERGE50 winners NASSCOM admits “the skew towards service [...]

Who is leading innovation in your company?

Published on May 30, 2010 By rrdasgupta

The title Chief Innovation Officer is now in vogue in India. No problem with one more designation, but time to ask the question who is leading Innovation in your company? How do you deal with “incremental” versus “disruptive” innovation. It is common knowledge that both these types require different processes and leadership, without which you [...]