Archive for September, 2011

Are you really going to market?

September 14, 2011

Ask anybody – from the just out of b-school wannabe marketing strategist to “seasoned” pros on the job. Everybody can tell you about the know-how on Go-To-Market Strategy. Very few however know what it takes to execute them. Let me talk about what I am slightly familiar with. Technology Product and service companies. Many of [...]

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